Enthusiast Gaming has established a multi-year partnership with energy drink brand G FUEL for integrated marketing activities.
The company owns and operates Luminosity Gaming, and co-owns Overwatch League franchise Vancouver Titans and Call of Duty League franchise Seattle Surge.
Enthusiast Gaming will assist G FUEL with driving brand awareness and market share by offering its platforms and network to advertise the brand. It will provide “user generated content, influencer marketing, online entertainment and advertising.”
Adrian Montgomery, CEO of Enthusiast Gaming, spoke on the partnership in a release: “Partnering with a brand so deeply rooted in the gaming sector like G FUEL is exciting for a number of reasons.