This spring, Electronic Arts opened an in-house production facility at its Redwood City, Calif., headquarters. Its goal: to produce content that can rival NFL and NBA broadcasts.
At the direction of EA head of broadcast, Joe Lynch, the company converted a cluster of cubicles on the ground floor into two studios and a control room. And while EA has hosted a handful of Madden tournaments and FIFA-related shows since it opened in March, Lynch says they are “still breaking it in.”
Lynch’s team has been throwing things at the wall, experimenting with new production technologies and forms of storytelling.