North American esports organisation 100 Thieves has announced it has entered a deal with subscription-based shaving brand Dollar Shave Club.
The deal will see Dollar Shave Club become the founding partner of the organisation’s Call of Duty League franchise, the Los Angeles Thieves.
As a founding partner of the LA Thieves, the two parties will collaborate to create the Dollar Shave Club LA Thieves Practice Facility situated within the 100 Thieves Cash App Compound. The dedicated training facility is said to ‘help the team perform their best in and out of the game’.