Despite being below .500 less than 25 games into the NBA season, the Los Angeles Lakers are leading the league in Twitter emojis mentions.
Like with the NFL, which launched similar hashtag-triggered Twitter emojis prior to to the 2016-17 season, the NBA decided to roll out the same fan engagement tool with Twitter. The Lakers’ faithful has used its team-specific hashtag, #LakeShow, more than 340,000 times from Nov. 5 to Dec. 5.
According to SocialFlow, a social media publishing and analytics company, the Golden State Warriors and New York Knicks came in at No.