The Los Angeles Dodgers and a company called R/GA are ushering in a new wave of sports technology and entertainment designed to help start-up companies launch new business models, as well as promote the growth of exciting products and services. The Dodgers issued a Press Release yesterday outlining the program. It is called the “Dodgers Accelerator” and its’ purpose is to create innovative ways to engage fans, enhance the consumer experience, and develop ways to take the game from the stadium directly to the community.
The number one goal of the Dodgers organization is to improve fan relationships.