London Sport and London & Partners, the Mayor’s promotional company, announced a partnership Tuesday to launch the city’s first sports and fitness technology incubator in 2017.
Backed by both entities, the technology hub will be housed within the “House of Sport” project and will help support startups which “create happier, healthier and more active populations in London, nationally and globally,” according to a release.
Additionally, London Sport and London & Partners will be searching for early-stage technology companies centered around fitness and who can help individuals participate in physical activity.