Location data and intelligence is key to reaching customers when and where their hearts, minds, and wallets are ready to be captured. Learn how foot traffic patterns, location visits, frequency and venue analysis, and more offer powerful, actionable insights and boosts market share when you join this VB Live event!
“Everybody gets the notion of location-based targeting in the sense of, hey, you’re within a mile of a particular store, so we’re going to give you a push notification to try to get you to come in,” says David Bairstow, SVP of product management at Skyhook.