Riot Games’ Liga Latinoamérica (LLA), the premier Latin American League of Legends competition, has announced a partnership with Axe.
The agreement will see Axe, a male grooming product brand also known in select territories as Lynx, provide support for League of Legends esports in Latin America throughout the rest of 2020.
Last October, Axe entered a multi-year sponsorship of League of Legends esports. The deal saw Axe named as the official men’s grooming partner of League of Legends’ global events: the Mid-Season Invitational, World Championship, and All-Star Event.