Latin American event organiser Live Media has established a broadcasting deal with Chinese live streaming platform HUYA.
Live Media is behind Liga Pro Gaming, an initiative sponsored by Spanish telecommunications company Movistar.
Liga Pro Gaming will have a personalised channel with content created from Peru, in Mandarin, through the partnership. The Peru-based product will debut on HUYA from July 2nd, initially broadcasting a show match. The live streaming platform will “be in charge of the cast and coverage” of Liga Pro Gaming in Chinese, equipped with the master feed from Live Media’s studio.