Mobile users today live in a world that is watching and listening more than ever, and some have grown suspicious of the technology that influences their shopping, viewing and sports experiences.
The Golden State Warriors have found themselves at the forefront of the mobile privacy debate after being named in a class action lawsuit filed in August along with Signal360, which utilizes beacon technology. The suit claims the Warriors’ official mobile application developed by YinzCam unlawfully accessed microphones and recorded the conversations of users without their consent.
Generally speaking, an industry-wide focus on transparency might help make the user feel more comfortable and informed and slowly win back trust, suggested Rodney Williams, CEO and Founder of technology startup LISNR.