Multinational electronics company LG Electronics UK has launched its esports and gaming-dedicated channel, LG Gaming.
In partnership with UK-based esports agency Kairos Esports, LG Gaming will serve the esports and gaming communities “with specifically tailored content and services.”
The channel will additionally feature unique visual elements likely to highlight a selection of LG Electronics hardware and focus on delivering gaming content exclusively.
Carolyn Anderson, Marketing Director at LG Electronics UK, commented on the venture in a release: “The gaming and esports community is one of the most unique and exciting communities in the world, and as one of the leading providers of esports products, it’s incredibly important to us to have a real and authentic involvement with the culture.