Computer manufacturer Lenovo and Power League Gaming (PLG) have announced an ongoing collaboration that aims to celebrate female gamers in the Middle East and North Africa (MENA).
Miss Esports is a platform launched by both companies that features local ambassadors to serve as role models and mentors to female gamers in the region.
In a release detailing the collaboration, Lenovo cited Newzoo research that found 35% percent of gamers in MENA are female and both genders aged 18-24 are spending an average of eight hours per week on console gaming.