LeBron James made a massive announcement in the sports betting world today, as the four-time NBA Finals champion is joining DraftKings Sportsbook as a key brand ambassador to help drive the company forward in the competitive landscape.
He's joining the company with a multi-year partnership as a talent ambassador centered around football and multiple key events spread throughout the year.
As one of the most influential, recognizable, and popular athletes in the world, the alliance with James represents a milestone moment for DraftKings.
To celebrate the landmark agreement, DraftKings Sportsbook is giving new users an instant $200 sign-up bonus with any $5 bet today!