LeBron James is the most famous basketball player in this current generation of players. Like some of the most popular players of the past, James is using his fame for his more commercial interests, not unlike his legendary predecessor Michael Jordan. But, James is getting involved in a much different sort of industry than just shoes.
Late yesterday, Warner Bros. Entertainment announced a partnership with James’ own entertainment company, SpringHill Entertainment, which is co-founded and managed by James’ business partner Maverick Carter.
The agreement sees SpringHill collaborating with Warner Bros. in all facets of content creation.