British esports organisation LDN UTD has announced its partnership with sports programming supplier Matchroom, in a bid to unite esports with traditional sports events and athletes.
According to the release, the ‘first stage’ of the partnership is expected to focus on the Professional Darts Corporation, followed up by a regular ‘Matchroom Monday’ series with Matchroom Boxing athletes.
Collaborative content appearing on Matchroom and LDN UTD’s social channels will feature athletes from the Professional Darts Corporation, as well as players from the esports organisation’s FIFA, League of Legends, Valorant and Fortnite rosters.
Additionally, Matchroom’s athletes will appear in LDN UTD campaigns addressing inclusion, diversity, and wellness.