British grassroots esports organisation LDN UTD has named drinkable yoghurt brand Yop from Yoplait as the title sponsor of its Inter-Borough Esports Championships.
The Inter-Borough Yop Esports Championships, also dubbed the ‘Yop Esports Champs’, commences today (December 1st) and aims to fight youth unemployment in the surrounding areas of Hackney, Lambeth, Lewisham, and Kingston.
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Players will compete in FIFA 21 and NBA 2K21 tournaments and are invited to participate in workshops that teach digital skills such as video content production, graphic design, and social media management.