UK esports organisation LDN UTD has announced the launch of a community-driven NFT initiative that is aimed at increasing youth engagement.
The campaign will be built upon a series of high-profile partnerships with companies and artists. Moreover, the initiative looks to help disadvantaged young people in the Rio Ferdinand Foundation, a youth and community development charity founded by former professional footballer Rio Ferdinand.
As part of the campaign, all participants in the Rio Ferdinand Foundation programme will get the chance to design their own NFTs.