Riot Games has announced the League of Legends Championship Series (LCS) has partnered with major restaurant chain Buffalo Wild Wings.
Buffalo Wild Wings (BWW, but often colloquially referred to as B-Dubs) is a restaurant chain known as much for the absurd amount of televisions on the wall as it is for the actual chicken wings.
The company has been a major advertiser in sporting events for years and this LCS deal will bring esports into that sports-heavy real estate. According to the release, this is the first streaming deal between an esports property and a major restaurant chain to live stream events at scale.