Gaming supplement brand XP Sports has partnered with North American organisation Lazarus, a property of Tiidal Gaming.
The two-year deal will be multi-faceted, with XP Sports sponsoring Lazarus events and players.
XP Sports is marketed to gamers, with the company’s website states that “watered-down pre-workout or crash-inducing caffeine” isn’t fulfilling gamers’ needs – this is where it sees it products fitting in. It’ll release powder, gummies, and a tablet supplement in “Summer 2020”.
Charlie Watson, CEO of Tiidal Gaming Group, spoke on the partnership in a release: “We are pleased to partner with XP Sports as they look to enter the esports market through Team Lazarus.