LaLiga and Perform Group, a digital sports content and media group, have joined forces with a five-year partnership to create LaLiga Official Data Centre that will be responsible for providing all official LaLiga match data across multiple sectors and channels.
Using Perform’s sports data collection, distribution and commercialization skills in the media, professional analysis and betting sectors, LaLiga will be able to broadcast graphics and production workflows, develop digital data visualizations, fantasy and gaming concepts in addition to supporting data editorial and performance data analytics.
“This agreement deepens the relationship between LaLiga and Perform, two innovative brands,” Melcior Soler, director of audiovisual at LaLiga, said in a statement.