Over the last few years, LaLiga has displayed a commitment to developing its commitment to the digital sector. It has worked with EA Sports and three games of their own: Head Soccer, LaLiga Fantasy MARCA and Head Soccer Heroes.
In order to further reach millennials, LaLiga has set out to create a larger footprint in the esports world and launched LaLiga eSports with plans to roll out several projects over the coming months.
The Spanish Association of Video Games projects that the global impact of esports will exceed $20 million by 2020. Needless to say, sponsors see a great chance to invest in a project that involves a high-profile organization such as LaLiga.