McDonald’s Southern California has become an official marketing partner of LAFC Gaming, the esports division of Los Angeles Football Club.
As part of the deal, McDonald’s will serve as the presenting partner for the club’s newly built gaming room located at LAFC’s business headquarters in Los Angeles. The partnership will take effect alongside the start of eMLS’ 2021 season.
Richard Shalhoub, association president of the local McDonald’s franchisee group spoke on the partnership in a release: “Through this partnership with LAFC Gaming, McDonald’s of Southern California will provide the support needed to bolster the local gaming community while also expanding the soccer fan base throughout Los Angeles.