Malta-based gambling firm Esports Entertainment Group (EEG) has been named the official esports tournament provider of the LA Kings and LA Galaxy.
Under the terms of the agreement, EEG will host branded tournaments for the LA Kings and LA Galaxy via online tournament provider Esports Gaming League (EGL), which the company announced its intention to acquire in August.
The accord is said to provide “new ways for the teams to engage their fans while demonstrating the crossover appeal of esports to traditional sports fans and organizations,” according to a release.