Earlier this week, Kraft Analytics Group and collegiate marketer Learfield formed a joint data and insights venture, KLEARintel. The new venture will assist college athletic departments in better understanding their fans.
An existing Learfield partner, Mississippi State University is the first school to partner with KLEARintel and incorporate its new software data warehouse, predictive analytics and marketing services into its decision-making processes.
“KLEARintel combines KAGR’s best-in-class technology, analytics and marketing services with Learfield’s proven ability to grow university revenues,” said Jessica Gelman, Chief Executive Officer of Kraft Analytics Group in a statement. “Mississippi State has a passionate fan base and we are excited to help integrate data silos designed to enhance customer engagements, improve business operations and drive revenue by creating actionable data for analysis and marketing.