NBA legend Kobe Bryant has financially invested in and joined the board of 15 Seconds of Fame, a social media app that delivers personal video content to fans at live events to boost engagement.
The five-time NBA champion has agreed to invest in and advise the fan engagement startup through his investment company, Kobe Inc., which he formed in 2014. Terms of the deal, including the size of Bryant’s investment, have not been disclosed.
15 Seconds of Fame Chairman Bruce Cohen said Bryant’s insight into sports, entertainment, sponsorship and media will play “a major role in the growth of 15SOF.