Sports data and intelligence firm STATS announced a multiyear deal with KeySports Management, a talent agency company with clients across European soccer. STATS will provide Key Sports with advanced soccer analytics through its Tier 6+ data product.
London-based Key Sports will use STATS player performance data to identify and evaluate potential soccer players to add to its roster of clients. The data will also be used by Key Sports to support its existing clients in contract negotiations with teams and sponsors. STATS Tier 6+ data extracts reports from 2,700 events during a 90-minute soccer match.
“KeySports is one of the industry’s most innovative management agencies,” said Greg Valiquette, Vice President of International Sales at STATS, in a press release.