Each month, Esports Insider — in collaboration with polling and analytics platform YouGov — collates the period’s key sponsorship and partnership news in esports.
YouGov’s expanded Global Fan Profiles (GFP) tool now enables sponsors, properties, and rights holders to monitor fan sentiment in esports on a global scale (32 key markets). The new GFP tool gives a view of fanbases around the world, providing data across 200 leagues, 50 events, 45 game titles and 2,000 teams in sport and esports. Subscribers can create side-by-side comparisons of individual game titles, leagues, events, tournaments, and team fanbases.
Readers can sign up to the platform here.