In June, we saw a lot of interesting non-endemic partnerships that ranged from dog food and fitness to dating sites —a strong indicator that esports sponsorships and partnerships continue to diversify.
Each month, Esports Insider, in collaboration with YouGov — a data and analytics company that provides global consumer opinion and behavioural data — collates the period’s significant sponsorship and partnership news in esports.
YouGov recently expanded its Global Fan Profiles tool to monitor fan sentiment in esports, now enabling sponsors, properties, and rights holders to measure and track global consumer engagement in 32 key markets.