The largest online wagering platform for horse racing in the U.S. is now leveraging artificial intelligence and its biggest test to date will be the 143rd running of the Kentucky Derby on Saturday. TwinSpires.com, which is the Derby’s Official Wagering Partner and wholly owned subsidiary of Churchill Downs, recently started leveraging the Emarsys artificial intelligence-enabled cloud marketing platform.
Last year, $16.6 million was handled by TwinSpires for just the main Derby race alone, an increase of 22 percent from 2015. According to Ian Williams, Vice President of Marketing at TwinSpires, the first challenge will be handling the millions of wagers on race day.