AUSTIN, TEXAS – Over the weekend Gatorade held an experiential tour of their “locker room of the future” at SXSW that gave viewers a glimpse of the new Gatorade smart cap bottle. The specs of the bottle were announced in January and some Gatorade athletes and the Gatorade Sports Science team were on hand this weekend to discuss bringing the product to life.
The following insights are from the Kansas City Chiefs star tight end, Travis Kelce, Gatorade Head of Innovation and Design Xavi Cortadellas and Gatorade Sports Science Institute Lead Scientist Matt Pahnke.