Complexity Gaming has announced a partnership with Oklahoma-based WinStar World Casino and Resort, marking the first time that a U.S. esports organization has picked up a casino as an official sponsor.
Complexity Gaming is perceived as one of the most accomplished esports franchises in North America, and in November 2017 the company was acquired by Dallas Cowboys owner Jerry Jones. WinStar is the same casino that entered a partnership with the Cowboys in September, becoming the first casino to officially sponsor an NFL team.
“WinStar is a preeminent gaming and entertainment venue, and we are excited for them to become our exclusive casino partner,” said Jason Lake, Founder and CEO of Complexity Gaming, in a press release.