Did you wish that you could have felt the English crowd roar as Andy Murray defeated Italian Andreas Seppi on Saturday? Jaguar is trying to place everyone in the crowd at Wimbledon without the hefty price for tickets.
The luxury car company has embarked on a marketing campaign that aims to capture all of the emotions of Wimbledon—dubbed with a hashtag as #FeelWimbledon.
The company has used three different markers to measure the emotions of the Wimbledon crowd—biometric, atmospheric and sociometric.
First, they have given biometric wearables to certain members of the crowd, which measures their heart rate and movement during a match.