Throughout the 2016 NFL season, the Jacksonville Jaguars are taking branded content one step further as it looks to find additional ways to engage fans and also, capture insightful data about attendees at EverBank Field.
Last week, the Jaguars doubled down on its commitment to gamification as a lead marketing strategy, re-introducing JaguarsArcade.com to its fan base after launching the first-ever team video game (‘Duval Dash’) in 2015.
According to Steve Ziff, Vice President of Marketing and Digital Media, the team collaborated with current sponsor Anheuser-Busch/Bud Light around a branded pinball video game dubbed “Bud Light presents River City Rollers,” which is accessible via desktop or the Jaguars’ team app.