AVONDALE, AZ - MARCH 19: Ryan Newman, driver of the #31 Grainger Chevrolet, does a burnout after winning the Monster Energy NASCAR Cup Series Camping World 500 at Phoenix International Raceway on March 19, 2017 in Avondale, Arizona. (Photo by Chris Trotman/Getty Images)
Starting in 2018, Phoenix International Raceway will receive a fresh new name; ISM Raceway. The name change is part of a multi-year partnership between the venue and ISM Connect, a pioneer in smart venue technology.
The truth is, a name change is the tip of the iceberg here. With ISM, the venue will receive a complete face lift in terms of connectivity and providing a 360-degree interactive fan experience.