Sponsorship is an important part of any sport. From the signage on an outfield wall to a commercial in between periods of a hockey game, professional sports franchises and brands are always looking to increase fan engagement. iQ Media has launched a platform designed to track sponsorship for teams in areas never before reached — both in-game and out-of-game.
“The problem that a lot of these sports teams have is they’ll have signage that promotes their main sponsors in many different areas,” iQ Media CEO Kevin Kohn said. “Some are pregame, in-game, postgame and some are in joint advertising.