Samsung Electronics recently began working with a Creative Lab project for one of their first official spin-off startups. The startup team developed the IOFIT smart golf shoes, a pair of trainers that help golfers improve smarter and faster while maintaining player enjoyment.
“In the past, the only way for golfers to get professional feedback on their swing was to hire a coach or purchase equipment that costs thousands of dollars,” IOFIT CEO and Co-founder Jacob Cho told Business Wire. ”Now, with just a pair of shoes and an app, golfers can quickly and smartly improve their game while having fun.