San Francisco-based Golden Guardians, the esports affiliate of NBA’s Golden State Warriors, has announced a partnership with Align Technology, Inc., the makers of Invisalign clear braces.
As the ‘Official Smile Partner’ of Golden Guardians, Invisalign will be featured on the team’s jerseys and on activations across TV, digital media, and social channels.
Align Technology’s partnership covers the entire ‘Golden’ franchise properties, including the Golden State Warriors, Santa Cruz Warriors, and Golden Guardians. This appears to be the company’s first foray into esports.
Warriors Senior Vice President of Partnerships, Mike Kitts commented: “We are thrilled to partner with the Invisalign brand to enhance our digital fan experience across all of our franchise properties.