Many people watching the Olympics will likely be tuning in from the comfort of their own home. But those living in the United States’ largest cities are always on the move, and NBC wants to help them follow along whether they’re headed to work, the grocery store, the train station, or out walking the dog.
So NBC’s Olympics division on Tuesday announced a new partnership with Intersection, a company that provides smart city and digital media solutions, to bring PyeongChang 2018 to New York, Chicago, and Philadelphia.
Using thousands of screens across the three cities, NBC and Intersection will display highlights, previews, medal counts, athlete profiles, and real-time notifications.