The International Hockey Federation (FIH) has agreed to a four-year partnership with technology company Global Sports Commence. The deal makes GSC a global supplier of brand analytics and sponsorship value measurement for the FIH, which governs field hockey.
GSC, a Singapore based firm, will provide data analytics to the FIH Pro League from 2019 to 2022. The league’s inaugural season starts in January and will feature nine men’s teams and nine women’s teams representing countries from around the world. As part of the partnership, GSC will also supply brand value measurement tools to the FIH Series Finals (in 2019 and 2021) as well as the men’s and women’s Olympic qualifiers for Tokyo 2020.