Tech giants Intel and HP announced Thursday a major financial and marketing investment that will span multiple years in Blizzard Entertainment’s Overwatch League, a new esports league aiming to mirror the structure of traditional sports by placing teams in large cities.
The scale of these investments, which make HP the official device and display provider of the league through its OMEN line of gaming PCs and Intel the official chip provider with its Intel Core i7 processors, represent a record for the esports industry as a whole, said Josh Cella, Activision Blizzard’s head of sales.
“Both of these deals represent, in my experience, the largest consumer brand sponsorship of any esports property,” Cella said in an interview with SportTechie, though financial terms of the deal were not disclosed.