Intel has acquired the virtual reality startup Voke as the chip maker moves deeper into the immersive sports market. Voke gives Intel the ability to broadcast live events in VR.
Transforming sports and spectating with digital technology is one of Intel’s strategic initiatives. So this deal fits with Intel’s larger efforts to use augmented reality and VR to enable new perspectives in viewing sports and improving experiences for both audiences and athletes.
“Sports is being revolutionized by data and the ability to capture, connect, analyze and interact with it,” said James Carwana, head of Intel Sports Group, in a blog post today.