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Inside EA’s celebrity-driven entertainment-first esports strategy

For the traditional sports world, the pandemic has changed almost everything. Only a few countries have been able to play with fans in the stands, the NBA, NHL and MLB all had to adopt bubble systems to get players playing again. In college football, an entity rivalling its pro counterpart in America, two of the biggest conferences decided they wouldn’t be playing in the fall. The rest of the football world is moving forward but uncertainty still hangs like the frozen dew on a November morning.

In comparison, esports hasn’t had to deal with as many logistics (or ethical concerns) to get playing.