Indycar, the U.S.-based open-wheel racing series, announced a long-term partnership with Hookit that will make the analytics platform its official data supplier.
As part of the deal, Hookit will supply analytics capabilities to both Indycar and the Indianapolis Motor Speedway, which hosted the Indy 500 this past weekend and will host a leg of the Nascar Cup Series in September.
Hookit will provide insights and evaluation on the performance of Indycar events and promotional campaigns for sponsors. Data will also be provided to all Indycar teams.
“At INDYCAR we are always looking for innovative new ways to succeed, both on the track and off,” said CJ O’Donnell, Indycar’s chief marketing officer, in a statement.