Esports Entertainment Group, a NASDAQ-listed gambling company, has announced a collaboration with the Indianapolis Colts of the National Football League. The American football team’s iconic winged horseshoe, the Colts’ logo, will be featured prominently on EEG u0301s Betting Sides mobile app.
In a press release, EEG said that its Betting Sides app will provide Colts-related content such as schedules and injury updates. “The collaboration is an important step for us in connecting with NFL fans in their home markets and beyond,” said Brian Berry, CEO of Esports Entertainment Group. “We also see this partnership as a great way to associate ourselves with an organization that has been widely admired by Americans for generations.