Fans have expectations for their game-day experiences, whether they are attending the game or watching from outside of the arena. InCrowd, a technology led sports marketing company, has created a way to help teams deliver those expectations through the use of technology with the intentions of bringing a fan closer to the team they are passionate about. CEO Aidan Cooney spoke with us to explain how InCrowd can enhance the fan experience.
Since its inception, InCrowd has transformed from its original iteration. At first, Sussex University was creating a software as a government funded initiative. The Sussex Innovation Centre, the university’s computer science department, was designing a secure method of connectivity in disaster recovery situations.