North American esports organisation Immortals has announced a multi-year deal with off-road and street performance tires manufacturer Nitto Tire.
As Immortals’s official tire for 2022, the two entities will co-develop a customised content series and engage with gaming influencers across the organisation’s League of Legends LCS franchise and VALORANT competitive teams.
According to the release, Nitto Tire will also serve as presenting partner of social content activations.
Stephen Leu, Director of Brand Publishing at Nitto Tire, commented: “Nitto Tire sees strong strategic alignment with Immortals.