North American esports organisation Immortals Gaming Club (IGC) has renewed its partnership with the Toyota Dealers Association in Southern California.
According to the press release, the Toyota Dealers Associations will receive ‘prominent’ logo placement on all of Immortals’ LCS player jerseys for the upcoming 2021 season. Moreover, both entities will collaborate on a range of videos designed for Immortals fans.
Along with the extension, the deal has also been expanded to include San Diego County dealerships. Immortals’ VALORANT team and the organisation’s in-house content creator, Sheila “Pterodaclysftw” Weidman, are also included in the partnership.