North American ownership group Immortals Gaming Club has appointed ALL33 as its official chair partner.
Immortals Gaming Club owns and operates Immortals, Brazilian brand MIBR, Overwatch League franchise Los Angeles Valiant, and Call of Duty League franchise OpTic Gaming Los Angeles.
Immortals Gaming Club will collaborate with ALL33 to conduct research and development sessions, utilising the players across its brands to provide insight and feedback on gaming chairs. The deal aims to “build the world’s best and ergonomically optimal gaming chair,” according to a release.