North American esports organisation Immortals has joined forces with esports merchandising company We Are Nations to create Immortals Essentials, the organisation’s new line of brand merchandise with ‘zero profit pricing’.
The collection features a minimalist style, unisex line of t-shirts, hoodies and hats.
The ‘zero profit pricing’ merchandise programme is allegedly characterised by lower prices, enhanced product quality, free shipping and taking zero profits.
The Immortals Essentials collection is available exclusively on the Immortals website, ranging from $17-$40 (~£12.