Global technology and data services firm IBM has entered into an analytics and sponsorship deal with Overwatch League, which runs through the 2022 season.
The deal is IBM’s first foray into esports and kicks off with the company presenting this weekend’s in-progress Overwatch League Grand Finals competition.
Brandon Snow, Chief Revenue Officer of Activision Blizzard Esports, commented in a release: “We’re constantly striving to give fans the ability to more meaningfully engage with the Overwatch League, and teaming up with IBM enables us to do just that.